Problem: How can we get families to come to the RV show March 1st to 4th?
Solution: In order to reach families and get them thinking about RVs, we decided to talk to them about what they could bring from home on a RV vacation. By using motel signs in a comical way we portrayed different scenarios where families could bring along a pet or friend to make their RV vacation even more enjoyable. The campaign strategy was to depict a RV vacation having the convenience of a home away from home. We highlighted RVs featured in the show by naming the motels after them.